In 2006, in the automotive sector renowned BMW AG of Germany, because in our country to apply for a design patent leak write “model” of the word, and China's Shantou city in a toy companies competing for “Cars,” the appearance of patent defeat. Tomica BMW in the process of patenting as a result of their negligence, resulting in “design patent applications is unknown,” has lost the case. Helplessly watching the other side by BMW designers created wisdom to sell the toy car.


OPEL Germany earlier this year while the same in the toy business case in the maintenance of trademark rights and interests of their own. OPEL, not only in the automotive sector, while in the toy industry for OPEL registered trademarks to protect its own intellectual property rights.

We have to admit that China is still a “pirate” big powers. Audio-visual products, computer software, all-around animation, sports products and other fields “by Dongfeng” trend is still prevalent. But most consumers have begun to agree with the concept of intellectual property rights, know the meaning of copyright, and gradually started to accept the wisdom of wealth for others foot the bill of consumer behavior.


Car model, as an extension of car culture and carriers, in addition to a strict pro-rata basis according to the original copy car outside, but also “Copy” the automobile brand intangible assets, contains the brand value of motor vehicles. Formal car model released product manufacturers, are authorized by the automobile manufacturers, and in accordance with manufacturers to provide information on the project for production. Model with auto manufacturers to sell the brand value of their products, automotive manufacturers, through authorized car models to its own brand value tradition and culture and cultivating brand loyalty.


Therefore, the cost of copyright product cost models constitute an important part. This is also a price higher than the toy models of motor vehicles the main reason, in addition to manufacturing costs, the vast majority of the toy car and not authorized by car manufacturers, even with very similar appearance, as well as the Trade Marks (unauthorized use), its engineering details due to lack of access to relevant information are bound to distortion, can not restore a true automotive products.
Automobile manufacturing model, due to the high cost of mold development, pure fakes extremely rare. However, some dealers together on behalf of the factory models to a number of privately ordered a section where there is market demand, and no formal models of the product supply situation is not seen. No such products packaging manufacturer information, nor did car manufacturers information, almost there is only one brand and model. Products work as far apart, alone issue of intellectual property rights, consumers of these products should also be cautious attitude. Other products, like sports shoes of the so-called B goods from the factory direct “belt” that there is no packaging. Theoretically, there is no problem with product quality as well as formal manufacturers, but it still infringes on the interests of owners of intellectual property rights, because these products will not be calculated within the scope of the authorization.


Car, after centuries of development, its significance has been completely beyond the scope of transport, car culture has also precipitated a profound connotations. Car's camp, more and stronger. Car model, as an extension of car culture, but also nurture their own unique culture. Tibetan home, more and more players. Everyone in the grade of automotive history, appreciation, and messed car model when not to lose sight of the car designers of intellectual endeavor, the value of respect for intellectual property rights.